Category: Case Studies

Case Study: CarePac’s Flexible Barrier Packaging Enhances Sustainability and Shelf Life for Goodness Granola
Enhancing Sustainability and Shelf Life

In the competitive Cereal and Granola market vertical standing out from the crowd in both terms of taste and marketing is a vital element of any brands success. With pressure from retail partners, and consumers for fresh tasting granola in a environmentally friendly packaging solution it’s no wonder that many brands focus on trade offs such as “we’ll go for ecofriendly but give up shelf life” but diminished shelf life can create all kinds of headaches.

This case study highlights how the startup brand Goodness granola makes the decision with the help of CarePac’s leading team of packaging experts. to address these challenges by adopting flexible barrier packaging. This sustainable packaging solution not only improved the product’s shelf life but also aligned with the company’s commitment to environmental responsibility.

Origin of the Idea

Goodness Granola popped into the founder’s head one afternoon while she was hungry and needed a quick fulfilling snack. It was a “why not me” kind of moment she said. A simple plan was hatched, to source high-quality ingredients and maintaining a sustainable approach to business.

Challenge

Goodness Granola face a couple of big challenges. The interplay between being eco-friendly and maintaining what the consumer ultimately wants: a fresh great tasting product.

Shelf life: They soon discovered that to have any impact, and gain traction they needed good shelf life, even the best ingredients get stale if not stored in a sealed containers with low migration rates of oxygen and moisture.

Eco-friendly materials are still maturing: The company was exploring using various eco-friendly materials but found most lacking in relation to print quality, and shelf life.

Solution

Goodness Granola decided to collaborate with CarePac and use CarePac CareCompost-PVP metalized PLA based material.

The reasons were
- A lower cost point than metalized cellulose.
- Higher Barrier than standard PLA.
- Biodegradable.
- High quality print options with plate printing
- Matte Finish
Conclusion

Goodness Ltd.’s partnership with CarePac and the adoption of flexible barrier packaging have proven to be a game changer. By addressing their shelf life challenges while also enhancing sustainability, the company is off to a great start. This case study demonstrates how strategic packaging choices can lead to improved product performance, customer satisfaction, and sustainability goals, ultimately benefitting both the company and its customers.
January 7, 2024
The Recipe for Sweet Success

The Journey of JWalker, Kyri’s, and CarePac to being featured on Oprah’s List

We welcome you to this month’s edition newsletter, highlighting inspirational stories and successful strategies in marketing and design. We are thrilled to present our special feature on Jason Walker, the founder of Jwalker Marketing agency. Come aboard as we dive into the agency’s story and their special method for crafting brand personas, and team up with CarePac in getting Kyri’s cookies where we want them – on Oprah’s list of favourite stuff!In an exciting interview with Jason Walker, the mastermind of Jwalker Marketing Agency, we reveal an amazing story of collaboration that resulted in Oprah’s list for Kyrie Cookies. According to Jason, the collaboration commenced after he needed top-of-the-range packaging depicting the luxurious nature of Kyrie Cookies. While CarePac acted as his agent in this venture, Jason would never have come up with the organization’s name had it not been for a quick Google search. In particular, the ensuing CarePac was to design packaging that would ensure the protection of Kyrie Cookies and reflect its brand’s magnificence. Jason said that CarePac had not just met the challenge but had surpassed it and, as such, is the preferred packaging provider for Kyrie Cookies.

When asked about the contribution of Jwalker Marketing Agency in running Kyrie Cookies to Oprah’s list, Jason said that the agency played an important role in strategic marketing by positioning Kyrie Cookies as a luxury brand. It was through a joint venture between Jwalker Marketing Agency and CarePac that we landed on Oprah’s list.Jason Walker remembers that the founder of Kyri’s Kookies found his agency after doing a simple Google search; this is how Kyri Cookie got associated with Jwalker Marketing Agency. In this first link, she spoke about her dream of establishing a giving, grateful, and generous brand. Kyri’s Kookies wanted to be the destination of choice in luxury hospitality, private aviation, and the corporate world. The brand’s ambitious scale is realized in the founder’s vision to have a successful product and a dedicated store for production and retail.Jason stressed the value of spending time with the client in developing a unique voice for their brand in marketing strategy. He gains these insights by asking questions and developing the perspective of his clients through listening. The objective is to ensure the ideal customer can easily identify and understand their brand’s value proposition. Jason, on the other hand, reflected on the value of a brand beyond the logo, where he emphasized that a brand’s value lies within how its ideal target audience perceives it and those of direct competitors or even of an industry.Jason claimed that CarePac’s supplies and marketing techniques turn a brand from just a logo into cultural power, influencing consumer preferences and spending initiatives. By proper approach, a brand grows into more than an image; it becomes a way of life, a mindset, and a stimulator in the market.

November 30, 2023
Case Study: Flawlessly Fresh With Flavor

Inspired By Italy, Made in Vermont

A family tradition, a love for prosciutto, and an inspiration—say “ciao” to Vermont Salumi. This Italian-inspired meat company stands by their promise to provide cured Italian meats that are filled with flavor and freshness. In order to do this, they had to ensure their products were packaged to perfection. Here’s how we worked together with Vermont Salumi to ensure their product packing was just right.

Meet Vermont Salumi

Crafting fresh and cured Italian-style meats in the Vermont countryside, Vermont Salumi makes several savory varieties of fresh sausage, cured salami, and aged whole muscle meats.

Vermont Salumi’s Packing Needs

Packaging salami can be tricky, as it needs to preserve the finished aging process and flavor balance. Vermont Salumi was on the hunt to find packing options that could withstand the various storage environments their products would experience through the production channels. Additionally, it was imperative the packaging was functional—and aesthetically pleasing.

The Results

Vermont Salumi turned to CarePac to find the solution that packs the right punch for their needs. Our flexibility and customization meant that Vermont Salumi didn’t need to compromise… and the end result was the right packing, for the right price, with the right look. And the proof is in the pancetta with the new packaging, they saw an overall increase in sales and shelf life for their meats. Have a unique packing need? Here at CarePac, we’re up for the challenge—get in touch by phone (via a real person!) or through our contact form.

May 17, 2023
Case Study: One-of-a-Kind Packaging

A Packaging Journey

From Zero to Success

Founded by a physician, TouchZero™ is changing the way we clean—by reducing exposure. While developing their unique cleaning solution, the brand team realized that the packaging would make or break the success of this innovative product. Here’s the story of how they landed on a package that is both functional and attractive… oh, and patented.

The Product BackgroundThese days, the words “cross-contamination” have become part of everyday conversation. As we were all whistling the ABCs while washing our hands, the team at TouchZero was busy developing a one-of-a-kind cleaning product. They saw the need for something that would thoroughly clean surfaces and didn’t require gloves… but would also protect our hands. Enter TouchZero Wipes.

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If there’s one feature of CarePac I really enjoy, it’s their responsiveness and availability. They were always there via email and phone anytime I had a question.

Touch Zero

The Packaging NeedPackaging for the wipes was essential to the use of the product. TouchZero needed to find a way to maintain the integrity of the cleansing solution on the wipe while also providing a means to keep the user’s hands untouched. A well-designed, functional, and easy-to-use package was a must.

The Successful SolutionAfter ordering samples from CarePac, TouchZero knew we could produce the right deliverable. Together, we set out to develop the perfect pouch. We determined that heat-sealing edges were critical to keeping the wipe operable. And the actual packaging material would act as the “glove” or barrier between the hand and wipe. The solution? A groundbreaking and patented disposable pouch.

Like TouchZero, you’ve worked hard to get your product right. The time and effort you’ve put into all the details are noticeable… and now it’s time to show it off in the best package possible. We’re here to help—get in touch by phone (via a real person!) or through our contact form.

May 11, 2023
Case Study: Packaging That’s Fresh as a Noni

Keepin’ It Real

Say aloha to the Frailey family. They are self-proclaimed “noni-obsessed” and their goal is to share the goodness of this Hawaiian fruit with the world.

To do this, the Fraileys needed to find the right packaging to seal in the pureness, portray the beauty of the fruit, and lay flat for easy transporting and displaying. See how we worked together to create the perfect package for this fantastic superfruit.

What Is Noni?A love of wellness runs in the Frailey family—and the superpowers of noni are too good to be ignored. Used for centuries in Polynesian cultures, this tree-grown fruit packs a powerful punch of anti-inflammatory and antioxidant properties, providing our bodies with many healing and renewing benefits. However, before the family could share their passion, there was one hurdle in the way: to maximize the potency of the fruit, it needed to be captured in raw form.

Noni’s Packaging NeedsThe Fraileys put their pro-noni noggins together, and after years of research, growing, and testing, they discovered a way to preserve raw noni—and their company, Real Noni, was born. But in order to get the fruit to their customers, the packaging had to be just right. They needed something that could maintain the freshness of the fruit and align with their quality-first approach while also being as beautiful as the fruit itself. With this in mind, they set out to find their perfect package.

Noni-Worthy ResultsAfter a failed attempt at getting their dream package from an overseas company, Real Noni turned to CarePac. Working together, we found a pouch that ticked every box—exceptional (and BPA-free) vapor and oxygen barriers, FDA Food Grade compliant, reclosable, and custom printed to capture their vivid colors and stunning images. The result? Beautiful packaging and happy customers… a noni dream come true.

The team at Real Noni understands that packaging can make or break the success of a product. Not only is it needed to protect your prized possession, but it’s also an essential marketing tool that should speak to your brand and attract customers. As packaging experts, CarePac works with all different types of industries and will find a solution for your needs. Get in touch by phone (via a real person!) or through our contact form.

May 11, 2023